Professional Articals

This research used 77 subjects with actual heel pain to show that custom made foot orthotics or custom foot orthotics out performed pre-fabricated insoles at reducing pain. 

Running involves a series of impacts with the ground as the body moves from point A to point B. These impacts or collisions between the foot and the ground are usually referred to as Ground Reaction Forces and are a composite measure of how quickly the foot hits the ground

The most predictable answer - it depends. That’s why there’s such a huge range of manufacturers making so many different types of running footwear. They all have their own approach and innovations.

So you’ve been told you have Plantar Fasciitis. You googled it and confirmed the diagnosis – painful heels, pain first thing in the morning or after putting your feet up for a short while and none of your shoes feel comfortable. Now all you need to do is solve the problem, right?

Medical professionals and coaches have historically been very quick to blame over-pronation as a cause of many injuries.  Yet surprisingly over-pronation has never been proven by researchers to cause  foot or other injuries, no matter how  much a foot pronates.

So have we been getting it wrong for the last 40 years?

Ever wondered why some shoes are more comfortable than others? Why some shoes rub the tops of your toes and others pinch the heel? Aren’t all shoes basically made the same?